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  • 11 Jan, 2023
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What is SEO?

SEO stands for "search engine optimization." It is the process of optimizing a website in order to improve its ranking on search engine results pages (SERPs). This is done by making changes to the website's design, content, and underlying code to make it more appealing to search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of traffic to a website from search engines.

How does SEO work?

SEO encompasses both the technical and creative elements required to improve a website's ranking, drive traffic, and increase awareness in search engines. SEO can also include the optimization of other content such as videos, images and social media in order to appear on SERPs. SEO involves a number of tactics and strategies to improve a website's visibility and ranking in search engine results pages.

Some of these tactics include:
  • Keyword research: Identifying and targeting the right keywords and phrases that people are searching for is a crucial part of SEO.
  • On-page optimization: This includes optimizing the website's content, meta tags, header tags, and images to make it more search engine friendly.
  • Off-page optimization: This includes link building and other tactics to improve the website's overall authority and reputation.
  • Off-page optimization: This includes link building and other tactics to improve the website's overall authority and reputation.
  • Content creation: Creating valuable and relevant content on a regular basis can help to attract links and improve search engine rankings.
  • Measuring and analyzing: Measuring and analyzing the performance of a website can give important insights and help to identify areas for improvement.

SEO is constantly evolving, so it is important to stay informed about updates to search engine algorithms and industry best practices. It's important to note that SEO is a long-term strategy that can take time to show results. Often website owners might have to wait for few months to see the improvement in SERP. Also, just like any other marketing efforts having only SEO won't be enough and you should have a well-rounded approach to increase your online presence.

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